Meet the Team
We are here for you.
Managing Director & Head of Claims & Underwriting
Christell van der Merwe
BA COM & NQF Level 5 HC – Short Term Insurance
Christell is a highly experienced & fully qualified short term insurance professional with a strong background in underwriting and claims. Since earning her Bachelor's Degree from North-West University in 2015, she has built a successful career in the insurance industry, holding various positions in brokerages and developing knowledge and expertise in diverse underwriting case management, claims, problem-solving, and negotiations. With a proven track record of delivering results-driven solutions, Christell has established herself as a skilled and effective insurance broker. Her passion for the industry is evident in her commitment to excellence and dedication to providing exceptional service and advice as a broker. Notably, she consistently goes above and beyond for clients, demonstrating her ability to navigate complex underwriting and claims situations and achieve desired outcomes. She also has the ability to remain calm under pressure and think outside of the box on what may be deemed difficult & complicated underwriting and claims matters. Christell's extensive experience, combined with her expertise and passion for the industry, make her an asset to any organization.
​
Key Individual & Head of Life, Risk & Investments
Haley Rieckhoff
Registered Financial Planner, Life Insurance & Medical Aid
Haley has been a financial planner since 2009 where she started off as a tied agent for a single product house and then later decided to break away and go independent therefore allowing for a wider range of products through various providers which better enables her to direct a client towards an option best suited to them and their individual circumstances as everyone is unique and should be treated as such. Her focus is to empower clients to understand what they have, why they have set it in place and to encourage a life-long journey to prosperity and security.
​
Underwriting & Claims Administrator
Sifanelwe Mini
MA LLB
Sifanelwe Mini is an Insurance Administrator at Sensible Risk Solutions (SRS). Sifanelwe is an LLB graduate from Rhodes University. She also obtained her Master of Arts degree in Industrial and Economic Sociology from Rhodes University. Both these degrees have helped hone Sifanelwe’ s business and research skills. She is a young professional who is passionate about applying herself in the legal and financial services arena. She finds the law of Insurance exciting and welcomes the challenges that come with these fields of business. In her spare time, she enjoys trail running and Rowing.
​
Compliance & Governance Administrator
Melinda Gowland
​
Melinda is an accomplished office administrator with extensive experience in administration and office support within the financial services sector. Over the course of her career, she has progressively assumed increased responsibilities, advancing from a receptionist role to various leadership positions. This broad spectrum of tasks has endowed her with comprehensive administrative support skills, a thorough understanding of compliance procedures, and excellent interpersonal abilities.
Melinda's vast experience, coupled with her dedication to organizational excellence and adherence to compliance standards, as well as her relentless pursuit of professional development, underpin her commitment to providing efficient, high-quality support. She is driven to continuously develop and implement strategies to improve efficiency, productivity, and delivery excellence.
​
Key Individual & Representative
Rob Moody
B-Tech Banking - Marketing & Investments
Rob has a Baccalaureus Technologiae Banking (B-Tech), with membership at the SA Institute of Financial Markets (SAIFM). With 30 years’ experience in investment banking and corporate finance at different levels of management and business ownership. 3 years ago he decided to branch out into the world of Insurance, where he started with Liberty Life and completed their extensive entrance exams and concluded all the class of business for Investments, business, pension funds, shares, bonds, derivative instruments with the ability to offer advice on all of the above. As part of the SRS leadership, Rob’s focus is to take brokerage to the next business level and grow it to be a significant player in the Insurance business, with a global foot print.
​
Representative
Rian Kotze
LLB – Admitted Attorney & Conveyancer
Rian completed his LLB degree cum laude at the University of the North-West in 2020. He has been a part of Sensible Risk Solutions since 2019 in various roles and positions. He has extensive knowledge and experience in both Personal Lines – and Commercial Short-Term Insurance, Life Risk and Investments. Rian is an admitted attorney and conveyancer and has vast experience in the field of property law, the administration of deceased estates, drafting of wills and the establishment of trusts. Due to his legal background, Rian is in the unique position to advise our clients on a very wide range of matters, as well as how these matters may interact with each other.
​
Representative & Operations
Hendrik Blom
NQF 5 Wealth Management
A talented and ambitious qualified Project Manager through Wits University with experience of working to the highest standards Internationally and locally. Hendrik has a long track record of ensuring projects are delivered to the highest quality within budget by effectively organizing, managing and utilizing all resources. Always wanting to be actively involved in all aspects of the project life-cycle he can deliver high-value projects in matrixed organizations and across different geographies. Having worked for Discovery Health for five years and servicing brokers in the past he has decided to re-enter the Insurance realm.
​